How to triple a 7-figure revenue

B2B Marketing Case Study — Earnest

Industry — Construction

Construction Image B2B Case Study Earnest — Volt Digital Singapore

Meet Earnest

Earnest is a commercial office renovation business.

Since 1998, Earnest has consistently delivered high quality work. The team is highly capable and the business enjoys strong leadership — founded and operated by an industry veteran.

Capable team
Quality output
Strong leadership

Team Earnest B2B Case Study Earnest — Volt Digital Singapore

While Earnest's tangible output is high, revenue growth was limited by its low perceived value.

In 2021, Earnest approached our team seeking assistance with their marketing efforts.

Marketing challenge

Without a strong brand differentiator, it ultimately came down to competing on costs.

Approach and recommendations

By itself, the brand's ability to generate revenue was limited.

Strategy

Shift Founder-led growth to GTM motions

Implement a Demand Creation engine
Plan and execute GTM motions

Increase the perceived value of Earnest

Realign the brand identity
Revise message focus
Refresh all brand identity assets

Go-to-market strategies

Granular market segmentation
Content engagement strategy
Website revamp
Capture high-intent leads
Brand experience landing page
Google PPC paid search campaigns
Campaign-driven landing pages
Outreach campaigns through eDM and LinkedIn
Community engagement on LinkedIn

The results were remarkable — Earnest saw keen interests from clients and meaningful improvements to revenue

Scroll to see how

Experience Earnest Landing Page B2B Case Study Earnest — Volt Digital Singapore

Brand identity refresh

Generic identity designs may work — but when you set out to capture MNC clients, you need brand identity designs that appeal to them.

Colour palette

Jet

#373331

RGB (55, 51, 49)

Russet

#7E492A

RGB (126, 73, 42)

Lion

#C6905F

RGB (198, 144, 95)

Alabaster

#F1EDE5

RGB (241, 237, 229)

Typography

Bona Nova

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Montserrat

abcdefghijklmnopqrstuvwxyz

1234567890!@#$%^&*()

Website overhaul

Earnest's new website was a game-changer — it inspired confidence and trust in their brand and resonated with their Ideal Customer Profile.

For messaging and design direction, Earnest focused on addressing the aspirations and pain points of their target audience.

Results

The new website resonated with Earnest's ICP — placing them firmly within the consideration set of in-market accounts.

Web architecture

Interactive elements

B2B Case Study Earnest — Volt Digital Singapore

Brand awareness and leads capture

Google Paid ads and organic SEO

Results

SEM together with on-page SEO generated 278k impressions and pushed 2.33k traffic to Earnest's website over 16 months.

GA4 B2B Case Study Earnest — Volt Digital Singapore

Capturing warm leads

We created a lead magnet landing page with a javascript calculator to help Users calculate the most optimised space required for their future workspace.