How to triple your revenue with simple, uncomplicated advertising and beautiful creative work

B2B Marketing Case Study

Industry — Construction

Construction Image B2B Case Study Earnest — Volt Digital Singapore

Meet Earnest

Earnest is a commercial Design and Build firm in Singapore. They compete in a red ocean — made up of a handful large international firms and mostly bits-and-pieces players.

In 2021, Earnest approached our team seeking assistance with their marketing efforts.

Team Earnest B2B Case Study Earnest — Volt Digital Singapore

Observations

Since 1998, Earnest has consistently delivered high quality work. The team is highly capable and the business enjoys strong leadership — founded and operated by an industry veteran.

  • Strong leadership

  • Capable team

  • Quality output

  • Already doing some form of marketing

The puzzle

Typically, scaling revenue shouldn't be much of an issue for high calibre firms like Earnest — yet something was hindering sales growth.

So deeper we went

We conducted an audit of their brand assets, touch-points, messaging and marketing efforts.

The real problem

While Earnest's quality output is high — revenue growth was limited by its low perceived value, low ticket size clients and inconsistent marketing.

Challenges

By itself — the brand's ability to generate revenue was limited.
Without a strong brand differentiator, Earnest had to compete on costs.

Goals

  • 01
    Refresh Earnest's brand look
  • 02
    Improve brand awareness
  • 03
    Improve leads generation
  • 04
    Improve leads capture

The work

Marketing copilot

  • Granular market segmentation

  • ICP definition

  • Realign the brand identity

  • Revise message focus

Brand refresh

  • Refresh all brand identity design assets

  • Revamp website

  • Create a brand experience landing page

Go-to-market motions and assets

  • Google PPC paid search campaigns

  • Verified Leads list

  • Leads outreach campaigns

  • High-intent leads magnet capture page

  • Content engagement on LinkedIn

The results were remarkable — Earnest saw keen interests from clients with meaningful improvements to revenue

Scroll to see how
Experience Earnest Landing Page B2B Case Study Earnest — Volt Digital Singapore

Brand identity designs refresh

Generic identity designs may work — but when you set out to capture MNC clients, you need brand identity designs that appeal to them.

Colour palette

Jet
#373331
RGB (55, 51, 49)
Russet
#7E492A
RGB (126, 73, 42)
Lion
#C6905F
RGB (198, 144, 95)
Alabaster
#F1EDE5
RGB (241, 237, 229)

Typography

Aa
Bona Nova
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Aa
Montserrat
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Web Architecture B2B Case Study Earnest — Volt Digital Singapore

Website overhaul

Earnest's new website was a game-changer — a design that built trust and content that addressed resistance while inspiring confidence.

Results

The new website resonated with Earnest's ideal customers — placing them firmly within the consideration set of in-market accounts.
B2B Case Study Earnest — Volt Digital Singapore

Attracting traffic

Google SEM and organic SEO

For brand awareness, we went in hard on Google PPC — supported by organic SEO.

Results

Google paid ads together with on-page SEO generated 278k impressions and pushed 2.33k traffic to Earnest's website over 16 months.
GA4 B2B Case Study Earnest — Volt Digital Singapore
Hero section of Earnest Space Calculator by Volt

Capturing leads

Capturing leads with high-intent

We created a lead magnet landing page featuring a JavaScript calculator to help visitors determine the optimal space needed for their future workspace.

Visitors gladly shared their email to access the space calculations.

Results

The lead magnet page attracted organic web traffic (SEO) and converted page visitors into leads.
Earnest Space Calculator developed with javascript by Volt

Leads generation and outreach campaign

Automated multichannel outreach sequence

We identified high-value business segments, created a verified list enriched with target accounts' emails, and worked on introducing Earnest's brand and services.

Market segmentation
Leads generation
Outreach campaigns
Market response
Leads capture

Results

Email campaigns introduced Earnest to 209 new businesses with a 45.5% open rate and 5.25% CTR.

Demand generation

LinkedIn engagements

We wanted Earnest to appear in their target audience's consideration set.

LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore
LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore
LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore

To achieve this, we had to look beyond the in-market accounts and at their Total Addressable Market — using LinkedIn to engage with them.

LinkedIn Impressions B2B Case Study Earnest — Volt Digital Singapore

Results

In 3 months, Earnest saw 525% growth in Followers, 1,383 page views with 334 reactions, a total of 14,689 impressions and 20.5% engagement rate.

Business Outcomes

When the barriers limiting Earnest's revenue growth were addressed — the business grew unhindered.

Earnest started to appeal to high-value clients and won larger projects.

Revenue scaled 3-fold.

The creative team

The success of Earnest highlights the power of beautiful creative work with straightforward, uncomplicated advertising

Volt Digital Singapore — B2B Digital Agency — Kenneth Poh Founder & Marketing Strategist
Kenneth Poh
Marketing Consulting & Creative Lead
  • Marketing consulting

  • Marketing copilot

  • MarTech implementation

  • Creative leadership

Volt Digital Singapore — B2B Digital Agency — Jesse Igowe Lead Full Stack Developer
Jesse Igowe
Project & Development Lead
  • Project management

  • Website development

  • Technical SEO

  • eDM development

Volt Digital Singapore — B2B Digital Agency — Victoria Serdiuk Lead UI/UX Designer
Victoria Serdiuk
Design Lead
  • Creative designs

  • Information architecture

  • Web design

Marina Kere Social Media Strategist — Volt Digital
Marina Kere
LinkedIn Strategist
  • LinkedIn content calendar

  • LinkedIn content creation

  • LinkedIn management

Volt Digital Singapore — B2B Digital Agency Logo
Volt Collaborators
Collaborations with support services
  • Google Paid Search Expert

  • Video production house

  • Motion graphics artist

Volt Digital Singapore — B2B Digital Agency Logo

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