How to triple a
7-figure revenue within 2 years

B2B Marketing Case Study — Earnest

Industry — Construction

Construction Image B2B Case Study Earnest — Volt Digital Singapore

Meet Earnest

Earnest is a commercial office renovation business.

Since 1998, Earnest has consistently delivered high quality work. The team is highly capable and the business enjoys strong leadership — founded and operated by an industry veteran.

Team Earnest B2B Case Study Earnest — Volt Digital Singapore
While Earnest's tangible output is high, revenue growth was limited by its low perceived value.

In 2021, Earnest approached our team seeking assistance with their marketing efforts.

Marketing challenge

Without a strong brand differentiator, it ultimately came down to competing on costs.

Approach and recommendations

By itself, the brand's ability to generate revenue was limited.

Strategy

Shift Founder-led growth to GTM motions

  • Implement a Demand Creation engine
  • Plan and execute GTM motions

Increase the perceived value of Earnest

  • Realign the brand identity
  • Revise message focus
  • Refresh all brand identity assets

Go-to-market strategies

  • Granular market segmentation
  • Content engagement strategy
  • Website revamp
  • Warm leads capture
  • Brand experience landing page
  • Google PPC paid search campaigns
  • Campaign-driven landing pages
  • Outreach campaigns through eDM and LinkedIn
  • Community engagement on LinkedIn

The results were remarkable — Earnest saw keen interests from clients and meaningful improvements to revenue

Scroll to see how
Experience Earnest Landing Page B2B Case Study Earnest — Volt Digital Singapore

Brand identity refresh

Generic identity designs may work — but when you set out to capture MNC clients, you need brand identity designs that appeal to them.

Colour palette

Jet
#373331
RGB (55, 51, 49)
Russet
#7E492A
RGB (126, 73, 42)
Lion
#C6905F
RGB (198, 144, 95)
Alabaster
#F1EDE5
RGB (241, 237, 229)

Typography

Aa
Bona Nova
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
Aa
Montserrat
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()

Website overhaul

The new website we created for Earnest was a game-changer. Not only did it inspire confidence and trust in their brand —  it also resonated deeply with their ideal customer profile.

By focusing on the needs and pain points of their target audience, we were able to craft a compelling message and design that truly spoke to their customers' aspirations and challenges.

Results
The new website resonated with Earnest's ICP — placing them firmly within the consideration set of in-market accounts.
Web architecture
Web Architecture B2B Case Study Earnest — Volt Digital Singapore
Interactive elements
B2B Case Study Earnest — Volt Digital Singapore

Brand awareness and leads capture

Google Paid ads and organic SEO
Results
SEM together with on-page SEO generated 278k impressions and pushed 2.33k traffic to Earnest's website over 16 months.
GA4 B2B Case Study Earnest — Volt Digital Singapore

Capturing warm leads

We created a lead magnet landing page with a javascript calculator to help Users calculate the most optimised space required for their future workspace.

Results
This Lead Magnet landing page continues to attract organic web traffic (SEO) and help turn page visitors into MQLs.
Space Calculator B2B Case Study Earnest — Volt Digital Singapore
Space Calculator B2B Case Study Earnest — Volt Digital Singapore
Market segmentation
Lead generation
Outreach campaigns
Market response
Leads capture

Targeted outreach

Direct and Account-based marketing

We identified high-value business segments and worked on introducing Earnest's brand and services.

Results
eDM campaigns introduced Earnest to 209 new businesses with an open rate of 45.5% and a CTR of 5.25%.

LinkedIn engagements

Long-term brand benefits
Results
In 3 months, Earnest saw 525% growth in Followers, 1,383 Page Views with 334 reactions, a total of 14,689 impressions and 20.5% engagement rate.
LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore
LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore
LinkedIn Post B2B Case Study Earnest — Volt Digital Singapore
LinkedIn Impressions B2B Case Study Earnest — Volt Digital Singapore

Business Outcomes

We addressed the barriers limiting Earnest's revenue growth and the business grew unhindered.

Earnest started to appeal to high-value accounts and attracted larger projects.

Revenue improved and scaled 3-fold.

The success of Earnest highlights the power of strategic marketing

Our shared objective with Earnest is to double their current revenue within three years.
 by Volt Digital Singapore — B2B Digital Agency — Kenneth Poh Founder & Chief Creative
Kenneth Poh
Marketing Consulting & Creative Lead
  • Marketing strategy
  • Advertising strategy
  • Creative leadership
Volt Digital Singapore — B2B Digital Agency — Victoria Serdiuk Lead UI/UX Designer
Victoria Serdiuk
Digital Advertising Lead
  • Creative designs
  • Information architecture
  • Web UI/UX
Volt Digital Singapore — B2B Digital Agency — Jesse Igowe Lead Full Stack Developer
Jesse Igowe
Development Lead
  • Project management
  • Website development
  • Technical SEO
  • eDM development
Marina Kere Social Media Strategist — Volt Digital
Marina Kere
LinkedIn Strategist
  • LinkedIn content creation
  • LinkedIn management
Volt Digital Singapore — B2B Digital Agency Logo
Volt Collaborators
Collaborations with support services
  • Content writers
  • Google paid search expert — DD2 Media
  • Video production house — Apostrophe Films
Volt Digital Singapore — B2B Digital Agency Logo

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